NPR Digital Services Blog

What will the trends in fundraising be for the upcoming year?  A few industry experts give their recommendations and predictions.

Some key items that I think are particularly relevant to public broadcasting are the following:

• The role of mobile engagement is becoming more and more important.
• The importance of connecting and building relationships with your donors.
• Really knowing your donors by analyzing your database.

Read the full articles:

5 Fundraising Trends for 2011

Game Changing Strategies for Nonprofits in 2011

Technology Trends for Nonprofits in 2011

What is a Facebook Fan Page? How do I ‘reTweet’? I’m a small station with tight resources; how do I engage my audience using Social Media tools?

Public Interactive will host a social media webinar on Tue, Apr 13, focusing on Facebook and Twitter. Public Interactive Product Manager Angie Tung will present quick tips on each platform so you can start using Social Media tools right away! The webinar will also feature Katie Kemple, Communication Manager for the Public Media Economy Story collaboration project. Plus, guest speakers from local stations share their social media journey.

• Jerrod Knight, Station Manager, KETR-TX
• Kyle Leslie, Director of New Media, WYPR-MD

Tue, Apr 13, 2010 2:00 PM – 3:00 PM EDT
Webinar: Social Media for Stations

Register here.

Sign up for Public Interactive’s webinar on two popular social media platforms: Facebook and Twitter. We’ll dissect your nagging social media concerns about retweets, groups and mentions.

Plus, two local stations from small and mid-sized markets share their social media journey. Hear how social media has impacted their experience on air and online.

Tue, Apr 13, 2010 2:00 PM – 3:00 PM EDT
More details to follow!

Register here.