NPR Digital Services Blog

We are very excited to be part of DEInteractive Online Fundraising Cooperative starting this fall.

The cooperative is a joint venture between DEI, leading online fundraising consulting firm Donor Digital and NPRDigital Services, partnering with a select pilot group of NPR member stations. The goal of the cooperative is to reactivate lapsed donors and bring in more revenue to stations by developing and testing email appeals and donation forms, and testing the timing and frequency of email messages to improve retention and recapture of lapsed donors.

NPR Digital Services is providing the tools for this project:

• Quick Pledge for taking in online donations
• Pulse email marketing to send out the e-solicitations

We hope this project and testing around optimized appeals and donation forms will lead to results and best practices that will benefit everyone.  Stay tuned for more on this project as it gets on the way.

The spring pledge drive season is almost upon us!

Here’s a quick review of some handy Quick Pledge™ features to keep in mind as you prepare for your spring fund drives.  Additional tips are available online. Please contact us with additional questions.

Hope your drive goes well!